OneWalk - TV Ads
Television Advertising Campaign for OneWalk Launch
The Challenge
Create a series of TV ads for a new event.
My Role
Art direction & design.
Project Summary
As part of the launch of the Shoppers Drugmart OneWalk to Conquer Cancer benefitting Princess Margaret Cancer Centre, we created a trio of television commercials, and matching radio spots, to promote brand awareness and drive registrations. The spots each feature a person who has had a loved one diagnosed with cancer and why they are participating in OneWalk.
- Client: Princess Margaret Cancer Centre
- Agency: CauseForce
- Creative Director - Olivia Hamra
- Producer/Editor - Andelko Jurin
- Art Director - Jonathan Cunningham
- ACD/Copywriter - Daniel Hall
- Associate Producer - Leah Steed
- Sound Engineer- Bryn Mathieu
